Lé àl'aise Enterprise: FINUTTA smart backpack

Lé àl'aise Enterprise: FINUTTA smart backpack. [Entrepreneurship Project] (Unpublished)


Lé àl'aise Enterprise is a new start-up partnership company where the nature of business is backpack manufacturing industry. The company’s logo* showing a throne encircled in a compass, is defined as the adventuring the world with the highest comfort. The company’s mission, which equivalent to the company’s name, Lé àl'aise, is to produce such a unique product that will bring comfort to the customers. FINUTTA Smart Backpack is designed for this purpose and to satisfy the customers’ demands of making a high-quality backpack with safety features and convenient to be used in many situations. The ideas of producing a smart backpack is generated since there are not many companies in Malaysia that manufacture this product. FINUTTA Smart Backpack is the result of improved normal laptop backpack available in the market. The smart backpack is designed to target customers from age 16 and above, mainly high schoolers, college students, office workers, and those who have an income of RM1,800 and above. The backpack is designed to be suitable for both male and female users.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Backpack, Laptop backpack
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 30 Dec 2021 22:53
Last Modified: 30 Dec 2021 22:53
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