Adidas Group: backpack

Adidas Group: backpack. [Entrepreneurship Project] (Unpublished)


The purpose of this study is to identify the problem of the product and improve it to be a better product. I got the opportunity to research a company which manufactured the same product that I want to develop, which is Adidas company. It was the largest sportwear manufacturer in Europe and the product are traditionally marked with three-striped trademark. The strength, weakness opportunities and threats of the company in real business world was analysed by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company was identified. There is a lot of problems regarding this issue. The main issue will be from this backpack is it lack the security as it does not secure the things inside the backpack.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Sportwear manufacturer, Consumers Criteria
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 30 Dec 2021 22:59
Last Modified: 30 Dec 2021 22:59
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