Samsonite Luggage Company: luggage

Samsonite Luggage Company: luggage. [Entrepreneurship Project] (Unpublished)


I decided to study about a luggage company as I always consider myself as travel enthusiastic. The luggage company I decided to do research about is Samsonite Luggage Company. Samsonite is an American company that is known for their luggage. The company were founded in 1910 and now the company have sold their luggage worldwide such as North America, Asia, Europe and Latin America. In this study, I have used the SWOT Analysis to analyse the strengths, weakness, opportunities and threat of the product. Other than limited of colours offered, the product have quite a number of flaws and problems.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Luggage, Security features
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 30 Dec 2021 23:12
Last Modified: 30 Dec 2021 23:12
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