Secret Lab.CO: gaming chair

Secret Lab.CO: gaming chair. [Entrepreneurship Project] (Unpublished)


Secretlab is gaming chair manufacturing company that was founded in 2014. It operates in the United States, Canada, United Kingdom, Europe, Australia, and South-East Asia, with its headquarters in Singapore. This company can be classified as the well-known company because it’s popular in many countries. This Company was founded in 2014 by two former competitive gamers Ian Alexander Ang and Alaric Choo, who set out to create and market computer chairs targeted at computer gamers, having grown disgruntled at the lack of affordable and quality options in the gaming chair market. They got the idea to start the company after they could not find a chair that can be used for long hours and fit for both gaming and office setups.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Gaming chair, Ergonomic Designs
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 30 Dec 2021 23:15
Last Modified: 30 Dec 2021 23:15
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