Gregory Mountain Product: hiking backpack

Gregory Mountain Product: hiking backpack. [Entrepreneurship Project] (Unpublished)


This case study was commissioned to analyze one of the hiking backpack by Gregory Mountain Products which is Gregory Stout 65L via SWOT analysis.
Result of data analyzed show that the problem of this pack are inefficient suspension system, do not have the best materials used for its pack body and back padded foam. Moreover, the limited access to the opening of the bag had appeared to be troublesome for some people for a quick and efficient access. The last problem is the small size of hip belt pocket. The discussion provides several alternative solutions for each problem arise.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Mountain hiking product, Backpack
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 31 Dec 2021 02:38
Last Modified: 31 Dec 2021 02:38
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