Ikea Malaysia Sdn Bhd: Scandinavian style furniture

Ikea Malaysia Sdn Bhd: Scandinavian style furniture. [Entrepreneurship Project] (Unpublished)


In 1943, IKEA became founded through Ingvar Kamprad a 17 years old who determined to begin the enterprise with cash he obtained from his father. This paper will provide an evaluation of how the company used patron segmentation as an advertising tool to extend the boom of the business enterprise the world over. It will examine the traditional method utilized in Sweden versus the American marketplace and an outline of the strategic growth opportunity in the United State and the other countries more.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Business and Management
Keywords: Company analysis, Entrepreneurship, Patron segmentation, Advertising tool, Furniture, Scandinavian style
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Eza Eliana Abdul Wahid
Date Deposited: 24 Jan 2022 07:11
Last Modified: 24 Jan 2022 07:11
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