Functional Food Knowledge and Perceptions among Young Consumers in Malaysia

Functional Food Knowledge and Perceptions among Young Consumers in Malaysia. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 6 (3). pp. 307-312. ISSN 2010-376X (2012)


Changing in consumers lifestyles and food
consumption patterns provide a great opportunity in developing the functional food sector in Malaysia. There is only a little knowledge about whether Malaysian consumers are aware of functional food and if so what image consumers have of this product. The objective of
this research is to determine the extent to which selected socioeconomic characteristics and attitudes influence consumers’ awareness of functional food. A survey was conducted in the Klang Valley, Malaysia where 439 respondents were interviewed using a structured questionnaire. The result shows that most respondents
have a positive attitude towards functional food. For the binary logistic estimation, the results indicate that age, income and other factors such as concern about food safety, subscribing to cooking or health magazines, being a vegetarian and consumers who have been involved in a food production company significantly influence
Malaysian consumers’ awareness towards functional food.

Item Type: Article
Keywords: Binary logistic model, Functional foods, Knowledge and awareness
Taxonomy: By Subject > Applied Sciences > Food Technology
Local Content Hub: Subjects > Applied Sciences
Depositing User: Mohd Hafiz Kasirun
Date Deposited: 21 Jul 2020 07:12
Last Modified: 21 Jul 2020 07:12
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