Using AI to enhance marketing

Using AI to enhance marketing. [Newspaper] (2022)


WHILE the advancement of technology has fast-tracked the outreach process, companies today are faced with a myriad of challenges in devoting resources and deliberating strategies to effectively reach their target audience. According to Netcore Cloud chief executive officer - International Business, Abithab Bhaskar, as of today, there is a plethora of options available in the market for martech platforms, where each one specialises in a specific technology. Most of the brands today would already be using one or the other channel to communicate to their audience.

Item Type: Newspaper
Keywords: Customer data platform (CDP), Artificial intelligence (AI), Machine learning (ML), Modern marketing
Taxonomy: By Subject > Computer & Mathematical Sciences > Computer Science
By Subject > Computer & Mathematical Sciences > Information Technology
Local Content Hub: Subjects > Computer and Mathematical Sciences
Depositing User: Miss Nurmaisari binti Che Anuar (Kuala Terengganu)
Date Deposited: 17 Mar 2022 23:45
Last Modified: 18 Mar 2022 09:28
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