Borracho Cafe: local foods and beverages

Borracho Cafe: local foods and beverages. [Entrepreneurship Project] (Unpublished)


Borracho cafe will offer serving food and beverages from our local area which is Sabah that well known by people around the world. It located in Gaya Street which is near with the
main shopping area such as Suria Sabah and Wisma Merdeka. Our strategy is to develop our cafe as the most visited cafe for local foods and beverages and being main choice for the tourist to learn about Sabah.Our underway we will expand our scope and take advantage of high-margin new foods and beverages sales and leverage our existing labor force to promote and service those products.Within a year we intend to create the area's premier destination for tourist.
Borracho cafe will be located in Gaya Street, kota kinabalu a location that attract the tourist every time there have festive market as known as "tamu" every weekend. The owner of this cafe Rino Binsoning has experience in logistic industry for two years, aslo the general manager of the business manager to use his skill to ensure the local taste can be reached easily for the tourist that visited the cafe.
Due to somewhat seasonal nature of business, part-time employees will be hired to handle spikes in demand. Those employees will be attracted through competitive wages as well as discounts on the products.The business is located in Kota Kinabalu which will face some competitors such as ZenQ
Dessert, Fong IP Cafe Gaya St and Peppermint restaurant. Our competitor competitive advantage will be the location and their there are established early than our cafe. Our location is one of the key disadvantages which are crowded during peak hours. But we are more effective in pricing
strategies which we are providing much lower price than the competitors.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Business and Management
Keywords: Business proposal, Entrepreneurship, Foods and beverages
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Rohaya Razali
Date Deposited: 18 Apr 2022 08:55
Last Modified: 18 Apr 2022 08:55
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