Sabah tourism goes virtual to revitalise industry

Sabah tourism goes virtual to revitalise industry. [Newspaper] (2022)


Sabah has gone virtual to revitalise the struggling tourism industry while waiting for international borders to reopen. To ensure local tourist guides maintain their resilience amid the Covid-19 pandemic, the Sabah Tourism Board (STB) is working with the Sabah Tourist Guides Association (STGA). The partnership was to reinvent travel tours and experiences aimed at both local markets and broader audiences via the internet.

Item Type: Newspaper
Keywords: Tourism industry, Domestic tourism, Sabah tourism, Virtual tours, Local tour guides, Tourism marketing
Taxonomy: By Subject > Hotel & Tourism Management > Tourism Management
Local Content Hub: Subjects > Hotel & Tourism Management
Depositing User: Ilya Nur Fateen Othman
Date Deposited: 09 Jun 2022 02:12
Last Modified: 09 Jun 2022 02:12
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