#TECH: APAC businesses beat other regions in digital customer experience

#TECH: APAC businesses beat other regions in digital customer experience. [Newspaper] (2022)


SOFTWARE company Adobe recently shared the key findings of its 2022 Digital Trends: APAC in Focus report, a derivation from the company's annual global Digital Trends Report. The report, highlighting the most powerful forces shaping the digital landscape and the strategic imperatives for marketing organisations, was based on a survey of more than 943 senior executives, IT professionals and marketing practitioners, conducted between November 2021 and January 2022. At a media briefing held to share some of the key highlights, the company presented findings that show Asia Pacific businesses outstrip other global regions in customer experience investment in 2022 in response to a pandemic-induced surge in new digital consumers and online behaviours.

Item Type: Newspaper
Keywords: Electronic commerce, Digital services, Digital transformation, Digital behaviours, Mobile payments
Taxonomy: By Subject > Computer & Mathematical Sciences > Information Technology
Local Content Hub: Subjects > Computer and Mathematical Sciences
Depositing User: Miss Nurmaisari binti Che Anuar (Kuala Terengganu)
Date Deposited: 27 Jun 2022 03:33
Last Modified: 27 Jun 2022 03:33
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