A study of usage patterns and tv shows analysis on internet tv

A study of usage patterns and tv shows analysis on internet tv. Journal of Education and Social Sciences, 3. pp. 111-117. ISSN 2289-9855 (2016)


The purpose of this study is to explore how the Internet TV has become significant among young people in Malaysia. Internet television can be referred to digital distribution of television shows or program over the Internet. It allows the users to choose the television shows either from a channel directory or archive. The new technology which includes the delivery of TV shows and availability of video on demand continues to grow and may change the viewing patterns. Therefore, the objective of this study is to identify the new usage patterns of Internet TV which include time spend, preferred TV shows and feedback about the famous phrase “anytime and anywhere”. Internet TV in Malaysia is still new compared to other countries especially in United States where this technology has been used more than 18 years ago and became popular in Malaysia in early 2012. A quantitative analysis was used in this study. By using previous studies on young people as a guide, ages between 19 and 25 were used as the age range to describe young people for this study. Therefore students aged 19 to 25 years old from Universiti Teknologi MARA, Melaka have been selected as the respondents. The study found that young people’s usage pattern and practices on Internet TV are slightly different compared to conventional TV. In addition, by knowing the viewing habits and knowledge about Internet TV may encourage Internet TV providers to investigate future media trend.

Item Type: Article
Keywords: Television, Internet Connection, Digital, New media and society, Internet
Taxonomy: By Subject > Communication & Media Studies > Media Studies > Broadcasting > Radio & TV Presentation
By Subject > Communication & Media Studies > Strategic Communication > New Media Communication
Local Content Hub: Subjects > Communication & Media Studies
Depositing User: Muhammad Shafiq Amirullah
Date Deposited: 03 May 2021 08:59
Last Modified: 03 May 2021 08:59
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