Fresh Rush Fisheries: frozen raw fish, dried shrimp and anchovies

Fresh Rush Fisheries: frozen raw fish, dried shrimp and anchovies. [Entrepreneurship Project] (Unpublished)


Fresh Rush Fisheries is a new company that operated in Malaysia. It is the first company that being managed by bumiputera. The name of this company is come out from the imagination by the partnerships members. It shows that how we positioning our products in customer's mind until they can remember our company's name, simple and easily to pronounce. As for the business, we are providing a special, frozen raw fish, dried shrimp and anchovies. As we go thru with the changes of environment, people nowadays don't put on simple food on their own daily meals. So, our surveying we conclude that we are going to provide the Malaysia with special, frozen raw fish, dried shrimp and anchovies, that are well in high product's quality. We are starting the business with the total capital of RM133,000 and all of the partners are contributing RM2,000. We have eight workers that are general manager, administration manager, operational manager, marketing manager, financial manager, and four from the operational department. Our market target of customers' characteristic is come from all income level, and for all of the customers' level of ages. We also send our products to hotels and tourist shop center. Business plan is necessary to all entrepreneurs. It is prepared to a group of people which are owners itself, bankers, suppliers, customers and employees. This plan include in Business Plan chapter which is consists of marketing, operation, organization, and financial plan. We are believed that we will be able to achieve our business goal with our business financial position statement. We will get our return modal within short time and our current ratio will cover our liabilities and put our business in comfort stage with the highest.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Business and Management
Keywords: Entrepreneurship, Business proposal, Business management
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Haryati Ramlee
Date Deposited: 30 Jun 2022 23:32
Last Modified: 30 Jun 2022 23:32
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