7Days Enterprise: ready to eat food

7Days Enterprise: ready to eat food. [Entrepreneurship Project] (Unpublished)


7Days Enterprise has 3 types of market target. The first one is demography segmentation. On this part, we will focus on occupation, marital status, and age. Our building location is located at a very strategic place which is in residential area. There are many academies institution where many students live nearby. Our shop also near to KLIA and KLIA2, so for those who want to go traveling can stop by at our shop to buy our foods. This type of segmentation definitely will help our business to figure out more about our target market, so we can enhance our marketing quality. Other than that, we also take not about physiographic segmentation which is pay attention on customer’s lifestyle. Customer's lifestyle like hobbies, interest and others are important because we can consider it as a number that influence people to buy our products.

Item Type: Entrepreneurship Project
Additional Information: Faculty Hotel and Tourism Management
Keywords: Business proposal, Entrepreneurship, Instant food product
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Farleen Azrina Zamberi
Date Deposited: 12 Oct 2022 09:23
Last Modified: 12 Oct 2022 09:23
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