QR code design: characteristic for branding

QR code design: characteristic for branding. In: 1st International Conference on Creative Media, Design and Technology (REKA2014), 25-27 November 2014, School of the Arts, Universiti Sains Malaysia. (2015)


Since its introduction in 1994, Quick Response (QR) code has become a trademark for a type of matrix barcode. It became one of the methods of transferring information from print media to digital media. Nowadays, QR code can be found in many forms such as printed advertisements, products, packaging, movie posters andon many otherprinted materials. It is especiallyconvenient for mobile phoneusers; the informationof the product will be transmittedto the mobile phone in just a blink of an eye. As stated in the Scanlife report, the QR code usagehas increased from 18.2 million to 21.8 million users between first quarters of 2013 to the first quarter of 2014. This trend was amplified by the usage of some big brands such as Coca Cola; using the QR code as part of their advertising campaign. Graphic designers are now thinking of the best possibilities of which to include QR code into the advertisement campaign. Graphic designers have the advantage of producing or designing QR code with a good identity that can boost a speci!c brand, product and service. This paper unveils the semiotic analysis on some of the selected QR Code obtained in various media, which has been altered by graphic designers. All of the QR codes were then categorised, based on the criterias listed by Denso Wave, the creator of the code. This research will uncover the important elementsin designing QR code, for creating betteridentity for a brand, product and service.

Item Type: Conference or Workshop Item (Paper)
Keywords: Matrix barcode, Graphic designers, Brand advertisement, Product and services
Taxonomy: By Subject > Art & Design > Graphic Communication
Local Content Hub: Subjects > Art & Design
Depositing User: Munirah Mohd Izzan (KABS, Puncak Alam)
Date Deposited: 06 Jan 2023 04:31
Last Modified: 06 Jan 2023 04:31
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