Pumpkin Crunch Enterprise: pumpkin bars

Pumpkin Crunch Enterprise: pumpkin bars. [Entrepreneurship Project] (Unpublished) (2010)


Pumpkin Crunch Enterprise is a company that focuses on business retailing of pumpkin bars that operating their business in Warisan Square, which is situated at the heart of Kota Kinabalu, Sabah. The pumpkin bars is festive enough for the holidays and delicious enough for any occasion. Our company sells pumpkin bars to all race and religion. Although our product is base on dessert, but we also care about our customer health such as we reduce the uses of sugar while we make this dessert.
We also choose health and best ingredient to make this pumpkin bars. The business has identified its target market as the people around of the town who is shopping and has another business. These are 3 major market segment
within the target area : teenagers, families, and ordering service. The first group consists of about 800 teenagers from primary school, college, and universities.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Business and Management
Keywords: Business proposal, Entrepreneurship, Business management
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Haryati Ramlee
Date Deposited: 24 Dec 2020 04:17
Last Modified: 04 Sep 2020 16:13
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