Factors affecting pineapple market supply in Johor, Malaysia

Factors affecting pineapple market supply in Johor, Malaysia. International Food Research Journal, 25 (1). pp. 366-375. ISSN 2231-7546 (2008)


Pineapple (Ananas comosus L. Merr.) is a tropical and economic fruit with encouraging market potential in the global market. It is the first crop grown as a commodity crop in Malaysia and raised the country’s position to a very significant level in the world between the late 60 s and
early 70 s. However, Malaysian pineapple’s contribution to the global market in the recent time has been experiencing downward trend, resulting to a set-back in its competitiveness. This study aimed to determine factors influencing pineapple market supply in Johor, Malaysia, with
objectives of identifying factors affecting pineapple market supply and quantity supplied of pineapple to the market in the study area. Data were collected using a well-structured close ended questionnaire via face-to- face from 170 randomly selected pineapple farmers. The obtained data were analysed using descriptive analysis, exploratory factor analysis, and regression analysis. Six factors identi¬fied by exploratory factor analysis as the factors affecting pineapple supply are credit access, pineapple varieties, distance to the market, cost of input, price of pineapples and extension services. The result of regression analysis revealed that, quantity of pineapple supplied to the market was found affected by farming experience, farm size, credit
access, pineapple varieties, cost of inputs, price of pineapples, and extension services at 5%, 1%, 1%, 5%, 1%, 5% and 5% significant level respectively. The study recommends the need for designing appropriate intervention mechanisms focusing on the aforementioned factors to improve industry’s performance in the global market and uplift the status of smallholder pineapple farmers.

Item Type: Article
Keywords: Johor, Market supply, Pineapple, Quantity supplied
Taxonomy: By Subject > Plantation & Agrotechnology > Plantation and Agribusiness Management
Local Content Hub: Subjects > Plantation & Agrotechnology
Depositing User: Mohd Fadhli Samsudin
Date Deposited: 11 Oct 2020 21:24
Last Modified: 11 Oct 2020 21:24
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