Elle Cooperation: multi-function umbrella (Parapluie)

Elle Cooperation: multi-function umbrella (Parapluie). [Entrepreneurship Project] (Unpublished)


Elle Cooperation produces a product which is called Parapluie. Parapluie is an umbrella which consist of additional features such as 3 wings solar fan, LED lights, switch button and USB port. The target market for this product is within the age 18-55. So mostly teenagers and adults. This product was sold in all 14 states of Malaysia due to the climate being hot and humid. To produce Parapluie, the company faced many challenges as in competitors. The competitors are Quanzhou Yixin Commerce & Trade Co., Ltd. and Shenzhen Moleey Umbrella Co., Ltd. Most of the competitor have their own advantages and ways to attract customer into buying their product.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Science
Keywords: Entrepreneurship, ENT 600, Business proposal, Parapluie
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Mohd Hafiz Kasirun
Date Deposited: 04 Nov 2020 06:06
Last Modified: 04 Nov 2020 06:06
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