Entrepreneurial orientation towards business performance: a study on Tunas Mekar participants

Entrepreneurial orientation towards business performance: a study on Tunas Mekar participants. ASEAN Entrepreneurship Journal, 4 (1): 3. pp. 25-35. ISSN 2637-0301 (2018)


Tunas Mekar Programme, a smart partnership arrangement between Bumiputera graduates and SME entrepreneurs using the mentor-mentee concept, was launched back in 2005. This programme involves SMEs entrepreneur (mentor) sharing their experiences as an entrepreneur and the graduates (mentee) who will then share the knowledge and expertise they had acquired during their studies. This study aims to determine entrepreneurial orientation of Tunas Mekar participants and identify the most significant dimensions that affect business performance. Entrepreneurial orientation comprises methods, processes, practices, styles and decision-making activities engaged by entrepreneurs that lead into new marketplaces. For this study, simple random sampling method was adopted and 150 questionnaires were distributed to Tunas Mekar participants where only 104 were deemed usable. The study discloses Tunas Mekar participants possess entrepreneurial orientation characteristics; innovative, proactive as well as being risk-takers. Innovativeness was found to have the most significant impact towards their business performance compared to proactiveness and risk-taking. This study provides some understanding and information on Bumiputera entrepreneurs’ in terms of their entrepreneurial orientations.

Item Type: Article
Keywords: Entrepreneurial orientation, Business performance, Innovativeness, Proactiveness, Risk-taking
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Eza Eliana Abdul Wahid
Date Deposited: 18 Jan 2021 02:13
Last Modified: 18 Jan 2021 02:13
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