Advertising industry set for recovery

Advertising industry set for recovery. [Newspaper] (2020)


The advertising industry is set to swing to a recovery mode next year with advertising expenditure (adex) picking up, underpinned by the brighter economic prospects and the development of Covid-19 vaccine.

The industry has been under tremendous pressure mainly from the movement control orders that started on March 18 following the pandemic.

This is set to change with the Malaysian economy gaining momentum, partly attributed to the various Budget 2021 measures to spur consumer spending.

Item Type: Newspaper
Keywords: Advertising Media, Advertising industry, Advertising agency structure, Growth
Taxonomy: By Subject > Art & Design > Photographic
By Subject > Art & Design > Creative Photomedia
By Subject > Communication & Media Studies > Strategic Communication > Advertising
Local Content Hub: Subjects > Art & Design
Depositing User: Ilya Nur Fateen Othman
Date Deposited: 31 Dec 2020 07:00
Last Modified: 31 Dec 2020 07:08
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