Rozeriya Enterprise: frozen food and beverage (F&B)

Rozeriya Enterprise: frozen food and beverage (F&B). [Entrepreneurship Project] (Unpublished)


Rozeriya Enterprise was established in 2006 as a food manufacturing business at Kuala Krai, Kelantan. In 2007, it redirected its focus on the frozen food and beverage (F&B) industry and started its first F&B chain, spring rolls. In spite of the 2008 Great Recession Crisis, which had far-reaching negative economic impact within Asia, Rozeriya Enterprise overcame extreme odds and triumphed at a time which saw many other F&B outlets closed down. Rozeriya Enterprise managed to survive until today with a capital amounting RM20,000. Rozeriya Enterprise chose to focus on its originality and innovative style as a frozen food manufacturing business in order to distinguish itself from other F&B companies.

Item Type: Entrepreneurship Project
Additional Information: Faculty Science Computer and Mathematics
Keywords: Business Proposal, Entrepreneurship, Entrepreneur, Siswapreneur
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Muslim Ismail @ Ahmad
Date Deposited: 17 Dec 2020 01:16
Last Modified: 17 Dec 2020 01:16
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