Texchem's frozen ready-to-eat products for "younger" consumers

Texchem's frozen ready-to-eat products for "younger" consumers. [Newspaper] (2020)


GEORGE TOWN: Texchem Resources Bhd has developed frozen ready-to-eat products which will be made available in its Sushi King outlets as well as e-commerce platforms soon. Group executive chairman Tan Sri Fumihiko Konishi said this was one of the moves embraced by Texchem to cater to today's younger consumers, change in lifestyle and shift in behavior to the preference of eating in, due to the Covid-19 pandemic. "The pandemic has resulted in unprecedented preventive global lockdown measures of varying degrees and these undoubtedly have adversely impacted the global economy. "The Texchem Group will continue with various austerity measures, cost efficiencies and marketing initiatives through various delivery channels to mitigate the impact on its sales as well as conserving cash flow," he said after its 46th annual shareholders' meeting held virtually today.

Item Type: Newspaper
Keywords: Texchem Resources Bhd, Frozen, Ready-to-eat products
Taxonomy: By Subject > Applied Sciences > Food Technology
Local Content Hub: Subjects > Applied Sciences
Depositing User: Jamil Jawi
Date Deposited: 02 Feb 2021 03:33
Last Modified: 02 Feb 2021 03:33
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