Tourism Malaysia, UiTM to collaborate on exchange programmes

Tourism Malaysia, UiTM to collaborate on exchange programmes. [Newspaper] (2020)


TOURISM Malaysia aspires to facilitate exchange programmes with international students in the future following the signing of the memorandum of collaboration (MoC) with Universiti Teknologi Mara (UiTM), Tourism Malaysia DG Datuk Musa Yusof said it is imperative for the national tourism agency to collaborate with the industry including higher education institutions to formulate new strategies to ensure its sustainability, which is facing challenges in marketing digitalisation to cater for the targeted market segmentation.

Item Type: Newspaper
Additional Information: Faculty Of Hotel And Tourism Management
Keywords: Tourism industry, Tourism Malaysia, Sustainable tourism, Tourism Resilience
Taxonomy: By Subject > Hotel & Tourism Management > Hotel Management
By Subject > Hotel & Tourism Management > Tourism Management
Local Content Hub: Subjects > Hotel & Tourism Management
Depositing User: Ilya Nur Fateen Othman
Date Deposited: 25 Mar 2021 04:23
Last Modified: 25 Mar 2021 04:23
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