Brands use social media to stay in touch with people

Brands use social media to stay in touch with people. [Newspaper] (2020)


Communication is vital for businesses and people to survive during a crisis. The Covid-19 pandemic has had an unparalleled effect and many businesses struggle to stay in touch with customers. When lockdowns and travel restrictions are imposed, the craving for staying socially connected has escalated. So the use of social media has increased. Brands' practice in dealing with the crisis will have an impact on its business. Consumers look up to trusted brands to provide them with safety and security while they deliver value, act responsibly and do the right thing.

Item Type: Newspaper
Keywords: Communication, Business Marketing, Branding, Social media
Taxonomy: By Subject > Business & Management > Economics
By Subject > Business & Management > Management
By Subject > Business & Management > Marketing
Local Content Hub: Subjects > Business & Management
Depositing User: Ilya Nur Fateen Othman
Date Deposited: 30 Mar 2021 02:30
Last Modified: 30 Mar 2021 02:30
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