Customer statisfaction towards service quality in fast food restaurants

Customer statisfaction towards service quality in fast food restaurants. Degree thesis, Universiti Teknologi MARA, Terengganu Dungun Campus. (2017)


This undergraduate project is about customer satisfaction towards service quality in fastfood restaurant. Fast food restaurant has become a highly revenue generated industry and rapidly growth in all over the world. Quality of service plays a vital role to make the customers happy
and insists them to revisit the restaurant. This research was carried out to discussfactors that influence customer satisfaction infastfood restaurant and also determine the most factors that more significant to influence customer satisfaction in fast food restaurant. From this research,
the fastfood restaurant may know how to enhance customer's satisfaction and make them loyal and also how to increase their revenue by improving service quality

Item Type: Thesis (Degree)
Keywords: Social Sciences, Consumer satisfaction, Service Quality, Foodservice consumer behaviour
Taxonomy: By Subject > Hotel & Tourism Management > Foodservice Management and Foodservice Entrepreneurship
By Subject > Hotel & Tourism Management > Hotel Management
Local Content Hub: Subjects > Hotel & Tourism Management
Depositing User: Nur Rohaya Razali
Date Deposited: 15 Apr 2021 07:51
Last Modified: 15 Apr 2021 07:51
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