The Pearl Kuala Lumpur expands its muslim-friendly hospitality

The Pearl Kuala Lumpur expands its muslim-friendly hospitality. [Newspaper] (2021)


The Pearl Kuala Lumpur, formerly known as Pearl International Hotel, is expanding its Muslim-friendly hospitality. It recently received the Gold Award of the Muslim-Friendly Accommodation Recognition (MFAR) programme from Islamic Tourism Centre (ITC), an agency under the Ministry of Tourism, Arts and Culture. ITC director-general Datuk Dr Mohmed Razip Hasan said in a statement that with the growth in Muslim-friendly travel as well as global Muslim spend on travel hitting US$194 billion pre-pandemic, he believes that this is the market area that will help to boost the tourism industry recovery once borders re-open for travel.

Item Type: Newspaper
Keywords: Hotel marketing, Rebranding campaign, Tourism and hospitality, Islamic tourism
Taxonomy: By Subject > Hotel & Tourism Management > Hotel Management
By Subject > Hotel & Tourism Management > Tourism Management
Local Content Hub: Subjects > Hotel & Tourism Management
Depositing User: Jamil Jawi
Date Deposited: 12 Jul 2021 03:14
Last Modified: 12 Jul 2021 03:14
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