Gearing up for a 'cookieless' future

Gearing up for a 'cookieless' future. [Newspaper] (2021)


The age of using third-party cookies in marketing may be coming to an end with Adobe's new platform. CONSUMERS have always been bothered by invasive digital marketing behaviours, such as aggressive marketing, and irrelevant targeting and cookies — a data tracker installed in web browsers to collect data about the user — which has been helping brands identify consumer personal profiles. At the Adobe Summit 2021 earlier this year, the software company unveiled the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application to deliver personalised customer experiences in a world without third-party cookies. However, according to Adobe, the concept of cookies will not completely disappear. First-party cookies can continue to be leveraged by website owners, while third-party cookies will no longer be supported by major web browsers. Adobe's Real-Time CDP will help brands activate known and unknown customer data to manage their entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

Item Type: Newspaper
Keywords: Third-party cookies, Data tracker, Data mining, Real-time Customer Data Platform (CDP)
Taxonomy: By Subject > Computer & Mathematical Sciences > Computer Science
By Subject > Computer & Mathematical Sciences > Information Technology
Local Content Hub: Subjects > Computer and Mathematical Sciences
Depositing User: Miss Nurmaisari binti Che Anuar (Kuala Terengganu)
Date Deposited: 31 Jan 2022 07:27
Last Modified: 31 Jan 2022 07:27
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