Deragona Enterprise: Dragon Fruit Jam

Deragona Enterprise: Dragon Fruit Jam. [Entrepreneurship Project] (Unpublished)


Deragona Enterprise is a company that focuses on food production and is located in Krubong, Melaka. We discovered two competitors, Neo-I Dragon Fruit Jam and Neknor Jam, who compete for market share. The price of dragon fruit jam was similarly decided using cost-based pricing. The retail price per bottle is RM 15.6647. Our dragon fruit jam sales have greatly improved and increased as a result of the marketing techniques we implemented, such as advertising.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Business and Management
Keywords: Business proposal, Market, Budget
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Farleen Azrina Zamberi
Date Deposited: 25 Nov 2021 09:02
Last Modified: 25 Nov 2021 09:02
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