A study on customers’ perception towards Celcom 3G services in Penang

A study on customers’ perception towards Celcom 3G services in Penang. Degree thesis, Universiti Teknologi MARA, Pulau Pinang. (2006)


Government via Malaysian Communications and Multimedia Commission (MCMC) had introduced a four year plan aimed in boosting the growth of the local information and communication technology (ICT) industry, and to bolster its competitiveness globally. This and other goals are listed in MylCMS 886 and Telekom via Celcom is one of three telcos that has been given responsibility to provide Malaysian with high speed mobile communication technology known as 3G.
This research is made as to study on the customers’ perception towards Celcom 3G services. The main issue or problem that would be highlight throughout this research is on what is the customers’ perception after they have experienced and used the Celcom 3G in terms of usefulness, the pricing and the contents that have been offered by Celcom. Both primary and secondary data were used in gathering related data and information pertaining to the topics that would facilitate the outcomes of this research. Internal sources of the secondary data were obtained from Celcom Penang itself. External sources on the other hand were obtained from the journals published data sources and also website articles from the Internet services.

Item Type: Thesis (Degree)
Keywords: Internet services, Mobile communication technology, Data sources, Customer satisfaction, Brand preference
Taxonomy: By Subject > Computer & Mathematical Sciences > Information Technology
By Subject > Business & Management > Management
By Subject > Business & Management > Marketing
Local Content Hub: Subjects > Business & Management
Depositing User: Farleen Azrina Zamberi
Date Deposited: 24 Feb 2022 23:31
Last Modified: 28 Feb 2022 09:09
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