A study of customers satisfaction towards Avon’s cosmetic product

A study of customers satisfaction towards Avon’s cosmetic product. Degree thesis, Universiti Teknologi MARA, Pulau Pinang. (2011)


Customer satisfaction means the degree of overall pleasure felt by the customers, resulting from the ability of the product or services to fulfill the customer’s desires expectations. The objective of this study is to investigate factors that influence the customer satisfaction towards Avon cosmetics products. The factors are the independent variables such price, product quality and service quality. The primary data analyze in this study gathered from questionnaires distributed to the Avon customers at three Avon outlets in Seberang Perai Tengah.

Item Type: Thesis (Degree)
Keywords: Customer satisfaction, Cosmetic product, Avon outlets
Taxonomy: By Subject > Business & Management > Management
By Subject > Business & Management > Marketing
Local Content Hub: Subjects > Business & Management
Depositing User: Farleen Azrina Zamberi
Date Deposited: 24 Feb 2022 23:35
Last Modified: 28 Feb 2022 08:58
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