Items where Author is "Abd. Rahim, Mohd Helmi"
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Number of items: 3.
Article
The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi, 27 (1). pp. 118-132. ISSN 2289-1528 (2011)
Women advertising practitioners in Malaysia: views on career satisfaction. Jurnal Komunikasi, 26 (2). pp. 67-86. ISSN 2289-1528 (2010)
Pengiklanan strategik: jenama global di Malaysia. Jurnal Komunikasi, 25. pp. 32-41. ISSN 2289-1528 (2009)