Items where Author is "Lee, Sze Mun"
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The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi, 27 (1). pp. 118-132. ISSN 2289-1528 (2011)
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The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi, 27 (1). pp. 118-132. ISSN 2289-1528 (2011)