Items where Author is "Shaari, Hasnizam"

Article

The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study. Jurnal Pengurusan, 50. pp. 83-95. (2017)

Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees’ Perspective. International Journal of Management Studies (IJMS), 22 (1). pp. 23-32. ISSN 2180-2467 (2015)

Thesis

Relationship between internal branding practices, brand commitment and employees’ brand citizenship behavior. Doctoral thesis, Universiti Utara Malaysia. (2012)