Items where Subject is "Advertising"

A

Women advertising practitioners in Malaysia: views on career satisfaction. Jurnal Komunikasi, 26 (2). pp. 67-86. ISSN 2289-1528 (2010)

Pengiklanan strategik: jenama global di Malaysia. Jurnal Komunikasi, 25. pp. 32-41. ISSN 2289-1528 (2009)

The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi, 27 (1). pp. 118-132. ISSN 2289-1528 (2011)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study. Jurnal Pengurusan, 50. pp. 83-95. (2017)

The trustworthy of halal logo on imported food in Malaysia. e-Journal of Media & Society, 3: 11. ISSN 2682-9193 (2019)

B

The acceptance towards sunnah food among Malaysian community. e-Journal of Media & Society, 2: 13. ISSN 2682-9193 (2019)

Dimensions of eWOM credibility on the online purchasing activities among consumers through social media. Jurnal Komunikasi, 36 (3). pp. 335-352. ISSN 2289-1528 (2020)

D

Advertising industry set for recovery. [Newspaper] (2020)

H

Public relations vs. advertising. Jurnal Komunikasi, 31 (2). pp. 117-130. ISSN 2289-1528 (2015)

J

Penjenamaan RTM: kajian radio RTM Sabah. Jurnal Komunikasi Borneo, 1. pp. 21-34. ISSN 2289-859X (2014)

K

How music inspires creativity in advertising? Journal of Global Business and Social Entrepreneurship (GBSE), 3 (8). pp. 34-46. ISSN 2462-1714 (2017)

M

Visual communication on social media advertisement that influence consumer buying behavior on skin-whitening product. KUPAS SENI: Jurnal Seni Dan Pendidikan Seni, 8 (1). pp. 11-19. ISSN 0127-9688 (2020)

Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia. Forum Komunikasi, 14 (2): 2. pp. 20-39. ISSN 0128-2379 (2019)

Factor of drug rejections and stigma toward drug consumers and drugs. e-Journal of Media & Society, 2: 12. ISSN 2682-9193 (2019)

N

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty. Doctoral thesis, Universiti Utara Malaysia. (2016)

R

The use of facebook by Airasia and Easyjet to manage corporate branding. Journal of Global Business and Social Entrepreneurship, 3 (8). pp. 54-62. ISSN 2462-1714 (2017)

S

Wayang kulit digital mudahkan pembelajaran Matematik. [Newspaper] (2016)

Akhbar versi digital: implikasi terhadap trend sirkulasi akhbar bercetak di Malaysia. Jurnal Komunikasi, 31 (2). pp. 687-701. ISSN 2289-1528 (2015)

Relationship between internal branding practices, brand commitment and employees’ brand citizenship behavior. Doctoral thesis, Universiti Utara Malaysia. (2012)